Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner...

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--Provided by publisher.

Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner...

"This publication is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining"--

"This book provides knowledge about HR analytics by touching upon its four types- Descriptive, Diagnostic, Predictive and Prescriptive. It explores how prescriptive HR analytics is a useful technique to turn predictions into actions. It includes methods like machine learning, artificial...

"This book provides knowledge about HR analytics by touching upon its four types- Descriptive, Diagnostic, Predictive and Prescriptive. It explores how prescriptive HR analytics is a useful technique to turn predictions into actions. It includes methods like machine learning, artificial...