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Produktentwicklung
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4
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Trott, Paul
Herstatt, Cornelius
121
Brem, Alexander
40
Calantone, Roger J.
34
Di Benedetto, C. Anthony
34
Hollebeek, Linda D.
33
Cooper, Robert G.
32
Piller, Frank T.
30
Hippel, Eric von
29
Füller, Johann
28
Lüthje, Christian
28
Reichwald, Ralf
27
Castronova, Edward
26
Griffin, Abbie
24
Gassmann, Oliver
23
Ahmed, Shamsuddin
22
Di Benedetto, Anthony
22
Edvardsson, Bo
21
Hultink, Erik J.
21
Leimeister, Jan Marco
21
Loureiro, Sandra Maria Correia
21
Song, Michael
21
Taha, Zahari
21
Ale Ebrahim, Nader
20
Dahl, Darren W.
20
Kahn, Kenneth B.
20
Lettl, Christopher
20
Spann, Martin
20
Dayan, Mumin
19
Tellis, Gerard J.
19
Verworn, Birgit
19
Bruhn, Manfred
18
Büttgen, Marion
18
Franke, Nikolaus
18
Lynn, Gary
18
Schreier, Martin
18
Wu, Jie
18
Barczak, Gloria
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Goffin, Keith
17
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Research policy : policy, management and economic studies of science, technology and innovation
3
European Journal of Innovation Management
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Financial times management
1
Innovation of strategic reflexivity
1
International journal of innovation management
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Journal of marketing management : MM
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
5
Other ZBW resources
2
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1
Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
Saved in:
2
Case analysis of innovation in the packaging industry using the cyclic innovation model
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
;
Hartmann, Dap
- In:
International journal of innovation management
18
(
2014
)
5
,
pp. 1-24
Persistent link: https://www.econbiz.de/10010460868
Saved in:
3
Innovation management and new product development
Trott, Paul
-
1998
-
1. ed.
Persistent link: https://www.econbiz.de/10000649500
Saved in:
4
Packaging development : a conceptual framework for identifying new product opportunities
Simms, Chris
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
4
,
pp. 397-415
Persistent link: https://www.econbiz.de/10008807072
Saved in:
5
Innovation management and new product development
Trott, Paul
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003556524
Saved in:
6
Innovation management and new product development
Trott, Paul
-
2012
-
5. ed.
Persistent link: https://www.econbiz.de/10009312498
Saved in:
7
When market research may hinder the development of discontinuous new products
Trott, Paul
- In:
Innovation of strategic reflexivity
,
(pp. 112-124)
.
2015
Persistent link: https://www.econbiz.de/10010528833
Saved in:
8
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
9
Innovation management and new product development
Trott, Paul
-
2005
-
3. ed
Persistent link: https://www.econbiz.de/10002126908
Saved in:
10
Innovation management and new product development
Trott, Paul
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001626292
Saved in:
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