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Truong, Yann
Ackermann, Claire-Lise
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Francesco Schiavone, Dr Sylvaine Castellano, Dr Maâlaoui Adnane and Dr Imen Safraou, Dr
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing management : MM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Consumer response to product form in technology-based industrie
Truong, Yann
;
Klink, Richard R.
;
Fort-Rioche, Laurence
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 867-876
Persistent link: https://www.econbiz.de/10010375861
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2
The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms
Truong, Yann
;
Ackermann, Claire-Lise
;
Klink, Richard R.
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013191963
Saved in:
3
"So, what is it? and do i like it?" : new product categorisation and the formation of consumer implicit attitude
Ackermann, Claire-Lise
;
Teichert, Thorsten
;
Truong, Yann
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 796-818
Persistent link: https://www.econbiz.de/10011935666
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