Lynn, Theo; Muzellec, Laurent; Caemmerer, Barbara; … - In: Journal of Product & Brand Management 26 (2017) 1, pp. 42-51
Purpose This paper aims to provide a social network site influence (SNSI) profile of early adopters. This study explores the relationship between personality traits of early adopters of social network sites (SNS), their propensity to share information and rumors and their general SNSI....
