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Tybout, Alice M.
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Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 74-102)
.
2001
Persistent link: https://www.econbiz.de/10001612976
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Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 112-141)
.
2010
Persistent link: https://www.econbiz.de/10008664284
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