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Product-Country Images (PCI) in an Advanced Developing Country
Kaynak, Erdener; Kara, Ali; Unusan, Cagatay - In: Journal of euro-marketing 7 (1998) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10007188804
Cover Image
Product-Country Images (PCI) in an Advanced Developing Country
Kaynak, Erdener; Kara, Ali; Unusan, Cagatay - In: Journal of euro-marketing 19980, pp. 51-66
Persistent link: https://www.econbiz.de/10007221043