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The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Urbany, Joel E. - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 95-110
Persistent link: https://www.econbiz.de/10001063707
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Transaction Utility Effects When Quality Is Uncertain
Urbany, Joel E.; Bearden, William O.; Kaicker, Ajit; … - In: Journal of the Academy of Marketing Science 25 (1997) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10006153797
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Introduction: Research Perspectives on Retail Pricing
Bearden, William O.; Urbany, Joel E. - In: Journal of retailing 74 (1998) 3, pp. 305-310
Persistent link: https://www.econbiz.de/10006627900
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Introduction: Research Perspectives on Retail Pricing
Bearden, William O.; Urbany, Joel E. - In: Journal of retailing 19980, pp. 305-310
Persistent link: https://www.econbiz.de/10006640009