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The Effect of Celebrity Endorser, Brand Image, Brand Awareness, and Social Media to Purchase Intentions
Usman, Osly; Qonita, Suci - 2020
This study was conducted to determine the effect of Celebrity Endorser, Brand Image, Brand Awareness, and Social Media on the Purchase Intentions. In this study, researchers recruited 200 respondents in the city. This research was conducted within two months is from October to November. This...
Persistent link: https://www.econbiz.de/10014102545
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Lasha, Sarah; Usman, Osly - 2019
This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The effect of advertising, word of mouth, website quality,...
Persistent link: https://www.econbiz.de/10014109049
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Influence Celebrity Endorser, Brand Image, and Brand Trust on Emina's Cosmetics Product Purchase Decisions
Audrey, Angelina Nabila; Usman, Osly - 2021
This study aims to determine how the influence Celebrity Endorser, Brand Image, and Brand Trust on the decision to buy Emina cosmetic products, especially for adolescent women. This research is quantitative. The research method used is a survey method with a comparative approach. The data...
Persistent link: https://www.econbiz.de/10013241846
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The Influence of Viral Marketing, Celebrity Endorse, and Brand Awareness on the Purchase Decision of Something Cosmetic Products
Usman, Osly; Zuhurifa, Nadinda Hanny - 2022
the influence of indicators of viral marketing variables, celebrity endorsement, and brand awareness on the purchase … were all students who had purchased Somethinc cosmetic products. The results of this study indicate that viral marketing … simultaneous effect on the purchase decision of cosmetic products. Somethinc. viral marketing and celebrity endorsement, positive …
Persistent link: https://www.econbiz.de/10014030682
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Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest
Ramadhanti, Evie - 2019
In this era of technology weapons development as the business world is now Increasingly Unable to predict. Companies are looking for ways to not be abandoned by consumers. Therefore it is very important for companies to know what to do to Attract Consumers to buy. This study aims to identify and...
Persistent link: https://www.econbiz.de/10012895191
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Komariyah, Nur - 2019
This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...
Persistent link: https://www.econbiz.de/10012895482
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The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention
Usman, Osly - 2020
Advertising endorser play a key role on information transmission between manufacturers and consumers. Its purpose is to draw consumers' attention and interest in order to achieve the object of communication with consumers. This study uses a technique used in sampling in this study is SmartPLS...
Persistent link: https://www.econbiz.de/10012845197
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest
Usman, Osly - 2020
This study aims to determine whether there Effect Ad, Word Of Mouth, Website Quality, Risk Perception towards buying interest. The research was carried out for two months, starting in November to December 2019. The research method used is the method of distributing questionnaires / questionnaire...
Persistent link: https://www.econbiz.de/10012845249
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The Effect of Celebrity Endorser, Brand Image and Social Media to Purchase Intentions
Qonita, Suci; Usman, Osly - 2020
This research was conducted to determine the effect of Celebrity Endorser, Brand Image, and Social Media on Purchase Intentions. In this study researchers involved 200 respondents in the city of Jakarta. This research method uses a survey method with a causal approach. Data collection techniques...
Persistent link: https://www.econbiz.de/10014095503
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The Influence of Product Quality, Service Quality, and Prices on Consumer Satisfaction of Students of the 2019 Office Administration Education Study Program, Jakarta State University (Case Study on Shopee Marketplace)
Usman, Osly; Widya, Bunga Cinta - 2022
The purpose of this study was to identify the effect of product quality, service quality and price on consumer satisfaction of 2019 Office Administration Education students at the Jakarta State University on the Shopee application. The sampling technique used was purposive sampling technique...
Persistent link: https://www.econbiz.de/10014082594