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Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest
Ramadhanti, Evie - 2019
In this era of technology weapons development as the business world is now Increasingly Unable to predict. Companies are looking for ways to not be abandoned by consumers. Therefore it is very important for companies to know what to do to Attract Consumers to buy. This study aims to identify and...
Persistent link: https://www.econbiz.de/10012895191
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Komariyah, Nur - 2019
This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...
Persistent link: https://www.econbiz.de/10012895482
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Influence Celebrity Endorser, Brand Image, and Brand Trust on Emina's Cosmetics Product Purchase Decisions
Audrey, Angelina Nabila; Usman, Osly - 2021
This study aims to determine how the influence Celebrity Endorser, Brand Image, and Brand Trust on the decision to buy Emina cosmetic products, especially for adolescent women. This research is quantitative. The research method used is a survey method with a comparative approach. The data...
Persistent link: https://www.econbiz.de/10013241846
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The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention
Usman, Osly - 2020
Advertising endorser play a key role on information transmission between manufacturers and consumers. Its purpose is to draw consumers' attention and interest in order to achieve the object of communication with consumers. This study uses a technique used in sampling in this study is SmartPLS...
Persistent link: https://www.econbiz.de/10012845197
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest
Usman, Osly - 2020
This study aims to determine whether there Effect Ad, Word Of Mouth, Website Quality, Risk Perception towards buying interest. The research was carried out for two months, starting in November to December 2019. The research method used is the method of distributing questionnaires / questionnaire...
Persistent link: https://www.econbiz.de/10012845249
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The Influence of Viral Marketing, Celebrity Endorse, and Brand Awareness on the Purchase Decision of Something Cosmetic Products
Usman, Osly; Zuhurifa, Nadinda Hanny - 2022
the influence of indicators of viral marketing variables, celebrity endorsement, and brand awareness on the purchase … were all students who had purchased Somethinc cosmetic products. The results of this study indicate that viral marketing … simultaneous effect on the purchase decision of cosmetic products. Somethinc. viral marketing and celebrity endorsement, positive …
Persistent link: https://www.econbiz.de/10014030682
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Lasha, Sarah; Usman, Osly - 2019
This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The effect of advertising, word of mouth, website quality,...
Persistent link: https://www.econbiz.de/10014109049
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Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012894877
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The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones
Hafilah, Endah - 2019
The study aims to examine 1. Effect of Brand Ambassador of the Purchase Decision, 2. Effect of Brand Image on Purchase Decision, 3. Product Quality Impact on Purchase Decisions, 4. Influence of Price to Purchase Decision, 5. Effect of Brand Ambassador, Brand Image, Quality Products, and the...
Persistent link: https://www.econbiz.de/10012895185
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Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012895194