promotion technique, the higher the purchase decision. This description shows that there are significant jointly and significant … correlations between E-commerce, Product Quality and Promotion on Purchase Decision …

positive and significant effect. And the coefficient of determination (R2) is 0.408, which means that the Purchasing Decision … Decision by 40.8%. The conclusion that can be drawn is that the Purchase Decision can be explained by the Brand Ambassador …, Brand Image, and Product Quality. affect the Purchasing Decision. and Product Quality. affect the Purchasing Decision. and …

decision Y. In the data that has been processed with the t-test shows that the price variable has a significance value of 0 …