This study was conducted to determine the effect of Celebrity Endorser, Brand Image, Brand Awareness, and Social Media on the Purchase Intentions. In this study, researchers recruited 200 respondents in the city. This research was conducted within two months is from October to November. This...

This study was conducted to determine the effect of brand ambassador, brand, product quality, and price to purchase intention. In this study, researchers recruited 200 respondents in the city. This research was conducted within two months from October to November. This research method used...

This study was made to identify and analyze the factors that affect the Trust, Convenience, Quality and Information Display Products to Purchase Decision in Social Media. Techniques used in the sampling in this study is the Smart PLS, with a sample of 201 respondents. Collecting data using...

This study aims to determine the effect of convenience, perceived risk and trust on purchasing decisions on the Shopee application among Jakarta State University (UNJ) students. The research was conducted in November with a collection technique through a questionnaire with a total population of...

This study aims to determine how the effect of promotion, price and qualityproducts against the purchase decision of viral lobster meatballs in Cibitung. The research methodused is a survey method with questionnaires spread. The population in this study areMillennial population is 100...

Information systems are important components that can support operational functions and activities in an organization or company. The existing information system has been widely used in various business fields, one of which is the banking system. Talking about banking cannot be separated from...

This study aims to determine the effect of brand image, features, and price perceptions on purchasing decisions for OPPO smartphones, a case study of students of the Faculty of Economics, Jakarta State University, Class of 2018-2020. From data analysis obtained multiple linear regression...

This study aims to determine the effect of Brand Ambassador, Brand Image, and Product Quality on Purchasing Decisions. This research was conducted for 3 months starting from September 2020 to January 2021. The research method used was a survey method. The research population is all people who...

This research uses qualitative research methods that test several theories that have been carried out by previous researchers. The purpose of this study was to determine whether there is an influence between price, product reviews, and security on purchasing decisions. The number of samples...