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Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest
Ramadhanti, Evie - 2019
Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and …
Persistent link: https://www.econbiz.de/10012895191
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Komariyah, Nur - 2019
This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...
Persistent link: https://www.econbiz.de/10012895482
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest
Usman, Osly - 2020
, Buy high interest if it will affect the rent, Quality Website, Word Of Mouth, Risk Perception. Influence of Advertising … above shows that there are significant jointly and significant correlation between advertising, word of mouth, the quality …
Persistent link: https://www.econbiz.de/10012845249
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Lasha, Sarah; Usman, Osly - 2019
This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying … effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …
Persistent link: https://www.econbiz.de/10014109049
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Influence Celebrity Endorser, Brand Image, and Brand Trust on Emina's Cosmetics Product Purchase Decisions
Audrey, Angelina Nabila; Usman, Osly - 2021
This study aims to determine how the influence Celebrity Endorser, Brand Image, and Brand Trust on the decision to buy Emina cosmetic products, especially for adolescent women. This research is quantitative. The research method used is a survey method with a comparative approach. The data...
Persistent link: https://www.econbiz.de/10013241846
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The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention
Usman, Osly - 2020
Advertising endorser play a key role on information transmission between manufacturers and consumers. Its purpose is to … effect of advertising, brand image, price promotion, but there is no positive effect of brand equity on purchase intentions …
Persistent link: https://www.econbiz.de/10012845197
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The Influence of Viral Marketing, Celebrity Endorse, and Brand Awareness on the Purchase Decision of Something Cosmetic Products
Usman, Osly; Zuhurifa, Nadinda Hanny - 2022
The rapid development of technology and information certainly has an impact on the way people shop, namely online shopping. The COVID-19 pandemic also made people have to use masks, where the use of masks can cause skin problems such as acne, bacterial infections, to eczema, besides that the...
Persistent link: https://www.econbiz.de/10014030682
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Influence of Promotion Through Social Media Instagram, Brand Awareness, Brand Equity, Brand Loyalty to Purchasing Decisions
Dayanti, Is - 2019
This study aims to examine: 1. Relation of the influence of promotion through social media Instagram on purchasing decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions, 3. Effect of brand loyalty on purchasing decisions,...
Persistent link: https://www.econbiz.de/10012895526
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Influence of Promotion Through Social Media Instagram, Brand Awareness, Brand Equity, Brand Loyalty to Purchasing Decisions
Apriyani, Hanny - 2019
This study aims to examine: 1. Relation of the influence of promotion through social media Instagram on purchasing decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions, 3. Effect of brand loyalty on purchasing decisions,...
Persistent link: https://www.econbiz.de/10012895665
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The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee
Handayani, Nurullita Tri; Usman, Osly - 2021
This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...
Persistent link: https://www.econbiz.de/10013237728