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The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention

Usman, Osly - 2020

Advertising endorser play a key role on information transmission between manufacturers and consumers. Its purpose is to draw consumers' attention and interest in order to achieve the object of communication with consumers. This study uses a technique used in sampling in this study is SmartPLS...

Persistent link: https://www.econbiz.de/10012845197

Effect of Product Quality, Price and Brand Image on the Buying Decision

Nadila, Khori - 2020

This study aims to determine whether the Effect of Product Quality, Price and Brand Image On The Buying Decision. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study were 200...

Persistent link: https://www.econbiz.de/10012829836

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones

Hafilah, Endah - 2019

The study aims to examine 1. Effect of Brand Ambassador of the Purchase Decision, 2. Effect of Brand Image on Purchase Decision, 3. Product Quality Impact on Purchase Decisions, 4. Influence of Price to Purchase Decision, 5. Effect of Brand Ambassador, Brand Image, Quality Products, and the...

Persistent link: https://www.econbiz.de/10012895185

Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest

Ramadhanti, Evie - 2019

In this era of technology weapons development as the business world is now Increasingly Unable to predict. Companies are looking for ways to not be abandoned by consumers. Therefore it is very important for companies to know what to do to Attract Consumers to buy. This study aims to identify and...

Persistent link: https://www.econbiz.de/10012895191

Influence of Promotion Through Social Media Instagram, Brand Awareness, Brand Equity, Brand Loyalty to Purchasing Decisions

Dayanti, Is - 2019

This study aims to examine: 1. Relation of the influence of promotion through social media Instagram on purchasing decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions, 3. Effect of brand loyalty on purchasing decisions,...

Persistent link: https://www.econbiz.de/10012895526

Influence of Promotion Through Social Media Instagram, Brand Awareness, Brand Equity, Brand Loyalty to Purchasing Decisions

Apriyani, Hanny - 2019

Persistent link: https://www.econbiz.de/10012895665

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Intention

Usman, Osly; Aryani, Yenni - 2020

This study was conducted to determine the effect of brand ambassador, brand, product quality, and price to purchase intention. In this study, researchers recruited 200 respondents in the city. This research was conducted within two months from October to November. This research method used...

Persistent link: https://www.econbiz.de/10014102548

Influence of Brand Ambassador BTS, Brand Image, and Product Quality on Tokopedia E-Commerce Purchase Decision

Ramadhanti, Shafira; Usman, Osly - 2021

This study aims to determine the effect of Brand Ambassador, Brand Image, and Product Quality on Purchasing Decisions. This research was conducted for 3 months starting from September 2020 to January 2021. The research method used was a survey method. The research population is all people who...

Persistent link: https://www.econbiz.de/10013240877

The Influence of Viral Marketing, Celebrity Endorse, and Brand Awareness on the Purchase Decision of Something Cosmetic Products

Usman, Osly; Zuhurifa, Nadinda Hanny - 2022

the influence of indicators of viral marketing variables, celebrity endorsement, and brand awareness on the purchase … were all students who had purchased Somethinc cosmetic products. The results of this study indicate that viral marketing … simultaneous effect on the purchase decision of cosmetic products. Somethinc. viral marketing and celebrity endorsement, positive …

Persistent link: https://www.econbiz.de/10014030682

Effect of Ease of Use, Service Quality, Price and Brand Image on Purchase Decision in Tokopedia

Yusran, Ilyas Pratama - 2020

This research was conducted to determine the relationship between the effect of the ease of use, quality of service, price, brand image to the purchasing decision on the application Tokopedia. The research was carried out for two months, starting three months from October to December 2019. The...

Persistent link: https://www.econbiz.de/10012845148

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