//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Völckner, Franziska"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenpolitik
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
13
Markenführung
13
Markentransfer
11
Brand extension
10
Erfolgsfaktor
10
Brand image
9
Markenimage
9
Success factor
9
Consumer behaviour
7
Deutschland
7
Germany
7
Konsumentenverhalten
7
Brand
6
Markenartikel
6
Markenpolitik
4
Theorie
4
Theory
4
Conjoint analysis
3
Conjoint-Analyse
3
Designation of origin
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Spillover effect
3
Spillover-Effekt
3
Bewertung
2
Evaluation
2
France
2
Frankreich
2
Großbritannien
2
Inter-firm cooperation
2
New product development
2
Produktentwicklung
2
Strategic alliance
2
Strategische Allianz
2
United Kingdom
2
Unternehmenskooperation
2
Attitude-based partner fit
1
Brand alliances
1
Brand contrast effects
1
more ...
less ...
Online availability
All
Undetermined
5
Free
3
Type of publication
All
Article
30
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
5
Book section
5
Bibliografie enthalten
2
Bibliography included
2
Lehrbuch
2
Textbook
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Working Paper
1
more ...
less ...
Language
All
English
19
German
15
Undetermined
6
Author
All
Völckner, Franziska
Sattler, Henrik
200
Schnittka, Oliver
15
Hensel-Börner, Susanne
14
Esch, Franz-Rudolf
12
Gedenk, Karen
11
Herrmann, Andreas
10
Rao, Vithala R.
9
Ringle, Christian M.
7
Schrader, Stephan
7
Eggers, Felix
6
Farsky, Mario
6
Kaufmann, Gwen
6
Erfgen, Carsten
5
Hartmann, Adriane
5
Johnen, Marius
5
Schirm, Karsten
5
Zenker, Sebastian
5
Hennig-Thurau, Thorsten
4
Lüthje, Christian
4
Nitschke, Thomas
4
Victoria Villeda, Isabel
4
Zatloukal, Grit
4
Bruno, Pascal
3
Ernst, Olaf
3
Fischer, Marc
3
Hatje, Claudia
3
Klein, Kristina
3
Krüger, Beate
3
Relling, Marleen
3
Riediger, Claudia
3
Helm, Roland
2
Henning, Victor
2
Huber, Frank
2
Hupp, Oliver
2
Högl, Siegfried
2
Rühle, Alexander
2
Steiner, Michael
2
Szelig, Antonia
2
Teichert, Thorsten
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Research papers on marketing and retailing
3
Die Betriebswirtschaft : DBW
2
Essays on the effects of brand names and prices on consumer behavior
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
Kohlhammer Edition Marketing
2
Marketing : journal of research and management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Brand management ; Vol. 3
1
Edition Marketing
1
Essays on interfirm and intrafirm brand combinations
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Marketing : ZFP ; journal of research and management
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
1
The journal of media economics
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
OLC EcoSci
7
USB Cologne (EcoSocSci)
4
RePEc
1
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Image feedback effects of brand extensions: Evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing Letters
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10005680448
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
4
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
Saved in:
5
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
6
Separating negative and positive effects of price with choice-based conjoint analyses
Völckner, Franziska
;
Sattler, Henrik
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10002823804
Saved in:
7
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Völckner, Franziska
;
Sattler, Henrik
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
Saved in:
8
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
9
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
10
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->