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Brand management
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Völckner, Franziska
Burmann, Christoph
154
Esch, Franz-Rudolf
148
Baumgarth, Carsten
94
Huber, Frank
85
Melewar, T. C.
80
Keller, Kevin Lane
66
Meffert, Heribert
65
Bruhn, Manfred
64
Bauer, Hans H.
63
Wiedmann, Klaus-Peter
54
Loureiro, Sandra Maria Correia
53
Phau, Ian
51
Tomczak, Torsten
51
Ahlert, Dieter
49
De Chernatony, Leslie
49
Foroudi, Pantea
48
Bang, Nguyen
46
Balmer, John M. T.
45
Sattler, Henrik
43
Merrilees, Bill
41
Pitt, Leyland F.
40
Romaniuk, Jenni
40
Dwivedi, Yogesh Kumar
39
Fournier, Susan
39
Ko, Eunju
39
Schmidt, Holger J.
39
Christodoulides, George
38
Herrmann, Andreas
37
Vrontis, Demetris
37
Gupta, Suraksha
35
Kuchler, Theresa
35
Stroebel, Johannes
35
Diamantopoulos, Adamantios
34
Füller, Johann
34
Iglesias, Oriol
34
Veloutsou, Cleopatra
34
Ind, Nicholas
33
Kreutzer, Ralf T.
33
Strebinger, Andreas
33
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Essays on the effects of brand names and prices on consumer behavior
3
Journal of business economics : JBE
3
Journal of marketing
3
Die Betriebswirtschaft : DBW
2
Kohlhammer Edition Marketing
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 3
1
Edition Marketing
1
Essays on interfirm and intrafirm brand combinations
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Human resource management review
1
International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wertschöpfung im Handel
1
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
3
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1
Managing brands in the social media environment
Gensler, Sonja
;
Völckner, Franziska
;
Liu-Thompkins, Yuping
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
Saved in:
2
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
3
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
4
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
5
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
6
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
7
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10003780065
Saved in:
8
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
9
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
10
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
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