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~person:"Valette-Florence, Pierre"
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Consumer behaviour
25
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25
Brand management
15
Markenführung
15
Luxury goods
14
Luxusgüter
14
Brand image
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Markenimage
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Markenartikel
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Rarity
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Comparison
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Assimilation/contrast effect
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Awareness
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Bandwagon effect
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Beziehungsmarketing
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Brand Love
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Valette-Florence, Pierre
Jha, Raghbendra
285
Duflo, Esther
231
Gaiha, Raghav
231
Anderson, Kym
229
Sen, Kunal
217
Lechner, Michael
207
Ravallion, Martin
188
Singh, Nirvikar
187
Heckman, James J.
175
Caliendo, Marco
167
Banerjee, Abhijit V.
166
Ghosh, Saibal
159
Bloom, Nicholas
150
Azam, Mehtabul
143
Gulati, Ashok
142
Schmidt, Christoph M.
142
Pande, Rohini
137
Nunnenkamp, Peter
136
Bhalotra, Sonia R.
135
Kluve, Jochen
134
Jayne, Thomas S.
126
Han, Heesup
123
Davis, Steven J.
121
Belk, Russell W.
119
Klasen, Stephan
118
Böhringer, Christoph
117
Patnaik, Ila
117
Prakash, Nishith
117
Martin, Will
116
Weber, Michael
115
Lusk, Jayson L.
113
Qaim, Matin
113
Aizenman, Joshua
111
Ghani, Ejaz
111
Goldar, Bishwanath
108
Imai, Katsushi S.
107
Shah, Ajay
107
Acharya, Viral V.
106
Eichengreen, Barry
106
Grunert, Klaus G.
106
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Journal of business research : JBR
14
The journal of brand management : an international journal
3
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Economies et sociétés : cahiers de l'ISMEA
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
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Psychology & marketing
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Sport management review
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ECONIS (ZBW)
25
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1
The facets of consumer-based
food
label equity : measurement, structure and managerial relevance
Coderre, François
;
Sirieix, Lucie
;
Valette-Florence, Pierre
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169642
Saved in:
2
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
3
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
4
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
5
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
6
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
7
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
8
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
9
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
10
Luxury watch possession and dispossession from father to son : a poisoned gift?
Kessous, Aurélie
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of business research : JBR
77
(
2017
),
pp. 212-222
Persistent link: https://www.econbiz.de/10011729931
Saved in:
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