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Dienstleistung
2
Fallstudiensammlung
2
Dienstleistungsmarketing
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EU countries
1
EU-Staaten
1
Europa
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Management
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Services marketing
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Vandermerwe, Sandra
Lovelock, Christopher H.
48
Wirtz, Jochen
10
Weinberg, Charles B.
9
Wright, Lauren
3
Quelch, John A.
2
Chew, Patricia
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
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Services marketing : a European perspective
Lovelock, Christopher H.
;
Vandermerwe, Sandra
;
Lewis, …
-
1998
Persistent link: https://www.econbiz.de/10000671595
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2
Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10004185634
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3
Services marketing : a European perspective
Lovelock, Christopher H.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10004378729
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