Services marketing : a European perspective
Year of publication: |
1999
|
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Other Persons: | Lovelock, Christopher H. (contributor) ; Vandermerwe, Sandra (contributor) ; Lewis, Barbara R. (contributor) |
Publisher: |
London [u.a.] : Prentice Hall Europe |
Subject: | Dienstleistung | Marketing | Europa | Fallstudiensammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas, (2006)
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Services marketing : text and cases
Baron, Steve, (2003)
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Services marketing : text and cases
Baron, Steve, (2009)
- More ...
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Services marketing : a European perspective
Lovelock, Christopher H., (1998)
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Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra, (1994)
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The Blackwell encyclopedic dictionary of marketing
Lewis, Barbara R., (1997)
- More ...