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Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations

Upadhyaya, Shikha; Vann, Richard J.; Camacho, Sonia; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 145-159

Persistent link: https://www.econbiz.de/10010379884

Perceived Marketplace Influence and Consumer Ethical Action

Bret Leary, R.; Vann, Richard J.; Mittelstaedt, John D. - In: Journal of Consumer Affairs (2018)

Persistent link: https://www.econbiz.de/10012094028

Changing the marketplace one behavior at a time : perceived marketplace influence and sustainable consumption

Leary, R. Bret; Vann, Richard J.; Mittelstaedt, John D.; … - In: Journal of business research : JBR 67 (2014) 9, pp. 1953-1958

Persistent link: https://www.econbiz.de/10010380101

Leading the way : motivating environmental action through perceived marketplace influence

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Persistent link: https://www.econbiz.de/10011745147

Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption

Leary, R. Bret; Vann, Richard J.; Mittelstaedt, John D.; … - In: Journal of Business Research 67 (2014) 9, pp. 1953-1958

This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in...

Persistent link: https://www.econbiz.de/10010785210