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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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Marketing management and strategy
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937576
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A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 177-183
Persistent link: https://www.econbiz.de/10014225833