In spite of the emphasis on needs by marketing scholars almost no research efforts directed towards this topic have been reported in the organisational buying behaviour literature. The nature of organisational buying needs is explored, and how various organisational and environmental factors...

Focuses on consumption activities in the context of socialization and because of this implications are highlighted. States that socialization encompasses a vast literature, from major disciplines and lists these. Looks also at the consumer and purchases of goods. Posits that social class is a...