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~person:"Verhoef, Peter C."
~subject:"Marketing theory"
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Marketing theory
Consumer behaviour
55
Konsumentenverhalten
55
Beziehungsmarketing
26
Relationship marketing
26
Distribution channel
12
Vertriebsweg
12
Customer satisfaction
9
Einzelhandel
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Kundenzufriedenheit
9
Retail trade
9
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Online-Handel
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Brand management
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Markenführung
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Kundenbindungsprogramm
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Loyalty program
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Marketing management
6
Marketingmanagement
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E-commerce
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Electronic Commerce
5
Internet
5
Internet marketing
5
Online-Marketing
5
Category Management
4
Category management
4
Retailing
4
Bio-Lebensmittel
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3
Customer value
3
Dienstleistungsqualität
3
Direct marketing
3
Direktmarketing
3
Kundenwert
3
Marketingtheorie
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Mobile communications
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Mobilkommunikation
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Organic food
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Verhoef, Peter C.
Tadajewski, Mark
15
Maclaran, Pauline
8
Franses, Philip Hans
7
Fournier, Susan
5
Foxall, Gordon R.
5
Aaker, Jennifer
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Belk, Russell W.
4
Cova, Bernard
4
Dobscha, Susan
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Kravets, Olga
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Bajde, Domen
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Brasel, S. Adam
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Chatzidakis, Andreas
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Dalli, Daniele
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Fitchett, James A.
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Gierl, Heribert
3
Herrmann, Andreas
3
Hildebrandt, Lutz
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Hill, Ronald Paul
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Hruschka, Harald
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Oest, Rutger van
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Ozanne, Julie L.
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Patsiaouras, Georgios
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Schwarzkopf, Stefan
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Wagner, Udo
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Albers, Sönke
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Albinsson, Pia A.
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ECONIS (ZBW)
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The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
2
Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Verhoef, Peter C.
-
2001
Persistent link: https://www.econbiz.de/10001690145
Saved in:
3
The Impact of
Brand
and Category Characteristics on Consumer Stock-Out Reactions
Sloot, Laurens
;
Verhoef, Peter C.
;
Franses, Philip Hans
-
2009
equity brands.
Brand
loyaltyis especially strong for high equity brands in hedonic product groups.Our study also confirms …
Persistent link: https://www.econbiz.de/10014031438
Saved in:
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