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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers

Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374

Persistent link: https://www.econbiz.de/10011428861

The impact of hard discounter presence on store satisfaction and store loyalty

Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing and consumer services 59 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012434278

Towards a further understanding of the antecedents of retailer new product adoption

Everdingen, Yvonne Maria van; Sloot, Laurens M.; … - In: Journal of retailing 87 (2011) 4, pp. 579-597

Persistent link: https://www.econbiz.de/10009423181

Marketing communication drivers of adoption timing of a new e-service among existing customers

Prins, Remco (contributor); Verhoef, Peter C. (contributor) - 2007

Persistent link: https://www.econbiz.de/10003484688

Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers

Prins, R. - 2013

The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors....

Persistent link: https://www.econbiz.de/10012753392

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Ou, Yi-Chun; Verhoef, Peter C. - In: Journal of business research : JBR 80 (2017), pp. 106-115

Persistent link: https://www.econbiz.de/10011771450

Customer intimacy and commitment to relationships with firms in five different sectors : preliminary evidence

Bügel, Marnix S.; Verhoef, Peter C.; Buunk, Bram - In: Journal of retailing and consumer services 18 (2011) 4, pp. 247-258

Persistent link: https://www.econbiz.de/10009232597

Effects of shopping related factors on the intention to adopt teleshopping for food products

Verhoef, Peter C.; Langerak, Fred - 1998

Persistent link: https://www.econbiz.de/10000168162

Customer experience creation : determinants, dynamics and management strategies

Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10003834491

Multichannel shopper segments and their covariates

Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413

Persistent link: https://www.econbiz.de/10003794925