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Customer feedback metrics for marketing accountability

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021

Persistent link: https://www.econbiz.de/10012653774

Loyalty formation for different customer journey segments

Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29

Persistent link: https://www.econbiz.de/10012130003

The predictive ability of different customer feedback metrics for retention

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10011337502

The effects of customer equity drivers on loyalty across services industries and firms

Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356

Persistent link: https://www.econbiz.de/10011684991

Recasting the customer experience in today's omni-channel environment

Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37

Persistent link: https://www.econbiz.de/10011686074

The role of consumer confidence in creating customer loyalty

Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354

Persistent link: https://www.econbiz.de/10010393226

The impact of hard discounter presence on store satisfaction and store loyalty

Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing and consumer services 59 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012434278

The effect of members' satisfaction with a virtual community on member participation

Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001732897

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W.J; … - 2014

The authors develop a four-dimensional scale to measure members'satisfaction with virtual communities. The dimensions … consist ofmembers' satisfaction with member-member interactions,organizer-member interactions, organizer … satisfaction dimensions andmember particip ation. The results reveal that satisfaction withmember-member interactions, organizer …

Persistent link: https://www.econbiz.de/10014030800

The impact of consumer confidence on store satisfaction and share of wallet formation

Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing 91 (2015) 3, pp. 516-532

Persistent link: https://www.econbiz.de/10011377071

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