Narrow search
Showing 1 - 8 of 8
Cover Image
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu; Childers, Terry L.; Nagaraj, Sanjay - 1994
Persistent link: https://www.econbiz.de/10000959861
Cover Image
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu; Johnson, Michael R.; Sudman, Seymour - 1996
Persistent link: https://www.econbiz.de/10000959864
Cover Image
Research methods for subsistence marketplaces
Viswanathan, Madhu; Gau, Roland; Chaturvedi, Avinish - In: Sustainability challenges and solutions at the base of …, (pp. 243-260). 2008
Persistent link: https://www.econbiz.de/10003765543
Cover Image
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu (contributor) - 2010
Persistent link: https://www.econbiz.de/10003982068
Cover Image
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Cover Image
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Cover Image
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu - In: Transformative consumer research for personal and …, (pp. 109-129). 2012
Persistent link: https://www.econbiz.de/10009259662
Cover Image
Conversations about conducting marketing research in mental health
Machin, Jane E.; Brister, Teri; Bossarte, Robert M.; … - In: Journal of consumer marketing 39 (2022) 6, pp. 569-578
Persistent link: https://www.econbiz.de/10013399751