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~person:"Volkov, Michael"
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Volkov, Michael
Harker, Michael
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Marketing intelligence & planning
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Journal of marketing management : MM
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People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers
Volkov, Michael
;
Harker, Michael
;
Harker, Debra
- In:
Journal of marketing management : MM
22
(
2006
)
3
,
pp. 379-406
Persistent link: https://www.econbiz.de/10006954718
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2
Who's complaining? Using MOSAIC to identify the profile of complainants
Volkov, Michael
;
Harker, Debra
;
Harker, Michael
- In:
Marketing intelligence & planning
23
(
2005
)
2-3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10006959225
Saved in:
3
Who's complaining? Using MOSAIC to identify the profile of complainants
Volkov, Michael
;
Harker, Debra
;
Harker, Michael
- In:
Marketing intelligence & planning
23
(
2005
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10006959452
Saved in:
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