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~person:"Vrontis, Demetris"
~subject:"Big data"
~subject:"Digitization"
~subject:"Technikbewertung"
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Vrontis, Demetris
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1
AI
and digitalization in relationship management : impact of adopting
AI
-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
2
Digital transformation and entrepreneurship process in SMEs of India : a moderating role of adoption of
AI
-CRM capability and strategic planning
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of strategy and management
15
(
2022
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10013332426
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