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Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542

Persistent link: https://www.econbiz.de/10010230100

Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility

Garanti, Zanete; Igbudu, Nicholas; Popoola, Temitope; … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 370-393

Persistent link: https://www.econbiz.de/10014318231

Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860

Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry

Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 177-195

Persistent link: https://www.econbiz.de/10003458928

Academic propaganda in international education : detection, remedy and conceptualisation

Shams, S. M. Riad; Thrassou, Alkis; Vrontis, Demetris; … - In: Global business & economics review 25 (2021) 3/4, pp. 251-272

Persistent link: https://www.econbiz.de/10012668102

Determinants of performance in the hotel industry : an empirical analysis of Italy

Bresciani, Stefano; Thrassou, Alkis; Vrontis, Demetris - In: Global business & economics review 17 (2015) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10011337179

Impacts of big data analytics adoption on firm sustainability performance

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Qualitative research in financial markets 15 (2023) 4, pp. 589-607

Persistent link: https://www.econbiz.de/10014362691

Christofi, Michael; Kaufmann, Hans Ruediger; Vrontis, … - In: World Review of Entrepreneurship, Management and … 9 (2013) 4, pp. 518-542

This article posits a framework that illustrates how the concepts of strategic agility and cause-related marketing are synthesised in order to generate a sustainable competitive advantage through superior brand awareness and positive corporate reputation. In addition, this paper reflects how CRM...

Persistent link: https://www.econbiz.de/10010697274

Stakeholder engagement and sustainability

Shams, S. M. Riad (ed.); Vrontis, Demetris (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012136524

Augmented reality in the tourism industry : a multi-stakeholder analysis of museums

Serravalle, Francesca; Ferraris, Alberto; Vrontis, Demetris - In: Tourism management perspectives : TMP 32 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012128918