A multiple stakeholder perspective for measuring corporate brand equity : linking corporate brand equity with corporate performance
Year of publication: |
2008
|
---|---|
Authors: | Shamma, Hamed M. ; Hassan, Salah S. |
Published in: |
Contemporary thoughts on corporate branding and corporate identity management. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-54314-0. - 2008, p. 23-46
|
Subject: | Firmenimage | Corporate reputation | Wertanalyse | Value analysis | Stakeholder | Performance-Messung | Performance measurement |
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