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~person:"Vrontis, Demetris"
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Vrontis, Demetris
Burmann, Christoph
119
Huber, Frank
64
Esch, Franz-Rudolf
57
Loureiro, Sandra Maria Correia
54
Keller, Kevin Lane
52
Sattler, Henrik
52
Bauer, Hans H.
50
Bruhn, Manfred
49
De Chernatony, Leslie
48
Phau, Ian
47
Dwivedi, Yogesh Kumar
45
Melewar, T. C.
42
Baumgarth, Carsten
38
Romaniuk, Jenni
38
Wiedmann, Klaus-Peter
37
Fairlie, Robert W.
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Fournier, Susan
34
Ko, Eunju
34
Pitt, Leyland F.
34
Füller, Johann
33
Han, Heesup
33
Herrmann, Andreas
33
Meffert, Heribert
33
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33
Usman, Osly
33
Pelsmacker, Patrick de
32
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31
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31
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31
Law, Chun Hung Roberts
31
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30
Veloutsou, Cleopatra
30
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30
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ECONIS (ZBW)
29
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1
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
2
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
3
The dark side of group heterogeneity on a
brand
-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
New measure of
brand
equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
5
Fans'
brand
commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
6
Always-on mobile phone behaviour impulsive and postmodern consumers
Altintas, M. Hakan
;
Gursakal, Necmi
;
Kaufmann, Hans Rüdiger
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154585
Saved in:
7
Brand
lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
8
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
9
Digitalization of SMEs : a review of opportunities and challenges
Thrassou, Alkis
;
Uzunboylu, Naziyet
;
Vrontis, Demetris
; …
-
2020
Persistent link: https://www.econbiz.de/10012405977
Saved in:
10
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
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