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Mobile marketing : a contemporary strategic perspective

Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269

Persistent link: https://www.econbiz.de/10010490512

Old, new and third wine regions : a consumer perspective

Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541

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Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860

Mass customisation and the clothing industry

Vignali, Claudio; Vrontis, Demetris; Vronti, Peri D. - In: Ekonomski pregled 55 (2004) 5/6, pp. 502-512

Persistent link: https://www.econbiz.de/10002155289

The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes

Nair, Suja; Shams, Riad; Siachou, Evangelia; Vrontis, … - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 500-519

Persistent link: https://www.econbiz.de/10012693772

The relationship between wine sector and regional competitiveness

Viassone, Milena; Vrontis, Demetris; Papasolomou, Ioanna - In: Global business & economics review 18 (2016) 3/4, pp. 259-276

Persistent link: https://www.econbiz.de/10011665275

Strategic marketing planning for football clubs : a value-based analysis

Vrontis, Demetris; Thrassou, Alkis; Kartakoullis, Nicos L. - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 355-374

Persistent link: https://www.econbiz.de/10011280995

Contemporary marketing communications framework for football clubs

Thrassou, Alkis; Vrontis, Demetris; Kartakoullis, Nicos L. - In: Journal of promotion management : JPM 18 (2012) 3, pp. 278-305

Persistent link: https://www.econbiz.de/10009621079

Marketing public relations : a consumer-focused strategic perspective

Papasolomou, Ioanna; Thrassou, Alkis; Vrontis, Demetris; … - In: Journal of customer behaviour 13 (2014) 1, pp. 5-24

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Football performance and strategic choices in Italy and beyond

Rossi, Matteo; Thrassou, Alkis; Vrontis, Demetris - In: International journal of organizational analysis 21 (2013) 4, pp. 546-564

Persistent link: https://www.econbiz.de/10010201090

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