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Mobile marketing : a contemporary strategic perspective

Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269

Persistent link: https://www.econbiz.de/10010490512

Old, new and third wine regions : a consumer perspective

Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541

Persistent link: https://www.econbiz.de/10011847141

Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860

Mass customisation and the clothing industry

Vignali, Claudio; Vrontis, Demetris; Vronti, Peri D. - In: Ekonomski pregled 55 (2004) 5/6, pp. 502-512

Persistent link: https://www.econbiz.de/10002155289

The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes

Nair, Suja; Shams, Riad; Siachou, Evangelia; Vrontis, … - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 500-519

Persistent link: https://www.econbiz.de/10012693772

The relationship between wine sector and regional competitiveness

Viassone, Milena; Vrontis, Demetris; Papasolomou, Ioanna - In: Global business & economics review 18 (2016) 3/4, pp. 259-276

Persistent link: https://www.econbiz.de/10011665275

Special issue: International marketing and MIS cases leading towards entrepreneurship development

Vrontis, Demetris (contributor) - 2008

Persistent link: https://www.econbiz.de/10003771025

Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus

Vrontis, Demetris; Kogetsidis, Harry - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 188-204

Persistent link: https://www.econbiz.de/10003771027

The external environment and its effect on strategic marketing planning: a case study for McDonald's

Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307

Persistent link: https://www.econbiz.de/10003771042

A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard

Vrontis, Demetris; Thrassou, Alkis; Wei, Chia-Hung - In: Journal for international business and entrepreneurship … 3 (2006/08) 1/2, pp. 152-170

Persistent link: https://www.econbiz.de/10003855291