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Outsourced marketing : it's the communication that matters
Walker, Matthew; Sartore, Melanie; Taylor, Robin - In: Management decision : MD 47 (2009) 6, pp. 895-918
Persistent link: https://www.econbiz.de/10009524532
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Do fans care? : assessing the influence of corporate social responsibility on consumer attitudes in the sport industry
Walker, Matthew; Kent, Aubrey - In: Journal of sport management : the official journal of … 23 (2009) 6, pp. 743-769
Persistent link: https://www.econbiz.de/10003929243
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Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
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Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport
Walker, Matthew; Parent, Milena M. - In: Sport management review 13 (2010) 3, pp. 198-213
Persistent link: https://www.econbiz.de/10003987212
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Social responsibility and the Olympic Games : the mediating role of consumer attributions
Walker, Matthew; Heere, Bob; Parent, Milena M.; Drane, Dan - In: Journal of business ethics : JOBE 95 (2010) 4, pp. 659-680
Persistent link: https://www.econbiz.de/10008654720
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Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Walker, Matthew; Hall, Todd; Todd, Samuel Y.; Kent, Aubrey - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 138-147
Persistent link: https://www.econbiz.de/10009373484
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Consumer attitudes toward responsible entities in Sport (CARES) : scale development and model testing
Walker, Matthew; Heere, Bob - In: Sport management review 14 (2011) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10009160474
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The frequency of nonresponse analyses in the Journal of Sport Management
Jordan, Jeremy S.; Walker, Matthew; Kent, Aubrey; … - In: Journal of sport management : the official journal of … 25 (2011) 3, pp. 229-239
Persistent link: https://www.econbiz.de/10009240752
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The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki; Ko, Yong Jae; Walker, Matthew; … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
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Exploring sense of community among small-scale sport event volunteers
Kerwin, Shannon; Warner, Stacy; Walker, Matthew; … - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011301892