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Waller, David
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Client influence and advertising standardization : a survey of ad agencies
Waller, David
;
Shao, Alan T.
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13/14
,
pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
Saved in:
2
Client influence and advertising standardization: a survey of ad agencies
Waller, David
;
Shao, Alan
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10008719488
Saved in:
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