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Sales promotion : the role of equity sensitivity

Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 9, pp. 1827-1848

Purpose: This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales promotion in the retail purchase experience (PE). Design/methodology/approach: The study examines data from a...

Persistent link: https://www.econbiz.de/10012811031

Agency-client relationship factors across life-cycle stages

Fam, Kim Shyan; Waller, David S. - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 217-236

Persistent link: https://www.econbiz.de/10003770089

Controversial product advertising in China : perceptions of three generational cohorts

Fam, Kim Shyan; Waller, David S.; Fon Sim Ong; Yang, Zhilin - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 461-469

Persistent link: https://www.econbiz.de/10003789915

Perceptions of offensive advertising elements : a China-US comparison

Waller, David S.; Christy, Timothy P.; Fam, Kim Shyan - In: Journal of East-West business 14 (2008) 3/4, pp. 325-343

Persistent link: https://www.econbiz.de/10003808503

Addressing the advertising of controversial products in China : an empirical approach

Fam, Kim Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58

Persistent link: https://www.econbiz.de/10003906565

Attitudes towards sexual images in Chinese advertisements by religion

Waller, David S.; Fam, Kim Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425

Persistent link: https://www.econbiz.de/10011386017

Identifying likeable attributes: a qualitative study of television advertisements in Asia

Fam, Kim-Shyan; Waller, David S. - In: Qualitative market research : an international journal 9 (2006) 1, pp. 38-50

Persistent link: https://www.econbiz.de/10006011066

Addressing the Advertising of Controversial Products in China: An Empirical Approach

Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 43-58

Persistent link: https://www.econbiz.de/10008254298

Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?

Fam, Kim-Shyan; Waller, David S.; Run, Ernest Cyril de; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 144-161

Persistent link: https://www.econbiz.de/10010063337