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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
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Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
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Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635