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~person:"Walsh, Gianfranco"
~subject:"Market research"
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Market research
Konsumentenverhalten
52
Consumer behaviour
51
Deutschland
14
Germany
14
Beziehungsmarketing
12
Relationship marketing
12
Brand management
7
Markenführung
7
Customer satisfaction
6
E-commerce
6
Electronic Commerce
6
Kundenzufriedenheit
6
Measurement
6
Messung
6
Brand
5
Decision under uncertainty
5
Entscheidung unter Unsicherheit
5
Markenartikel
5
Marktforschung
5
Brand image
4
Cultural identity
4
Kulturelle Identität
4
Markenimage
4
Marketing
4
Cluster analysis
3
Clusteranalyse
3
Cognition
3
Customer service
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Emotion
3
Information behaviour
3
Informationsverhalten
3
Innovation
3
Kognition
3
Kundenservice
3
Marketing management
3
Marketingmanagement
3
Meinung
3
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4
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4
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1
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German
4
English
1
Author
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Walsh, Gianfranco
Hruschka, Harald
16
Decker, Reinhold
10
Belk, Russell W.
9
Hildebrandt, Lutz
9
Kamakura, Wagner A.
9
Bauer, Hans H.
8
Boztuğ, Yasemin
8
Holbrook, Morris B.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Fischer, Eileen
7
Herrmann, Andreas
7
Homburg, Christian
7
Moutinho, Luiz
7
Canniford, Robin
6
Dahl, Darren W.
6
Fitchett, James
6
Hawkins, Del I.
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Tadajewski, Mark
6
Wagner, Udo
6
Wiedmann, Klaus-Peter
6
Arsel, Zeynep
5
Bearden, William O.
5
Davis, Brennan
5
Eisend, Martin
5
Grunert, Klaus G.
5
Kozinets, Robert V.
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Steiner, Winfried J.
5
Wedel, Michel
5
Zaltman, Gerald
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Behrens, Gerold
4
Berndt, Ralph
4
Bradlow, Eric T.
4
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Marketing : ZFP ; journal of research and management
2
Gabler Edition Wissenschaft
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Yearbook of marketing and consumer research
1
Source
All
ECONIS (ZBW)
5
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1
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 223-235
Persistent link: https://www.econbiz.de/10001655213
Saved in:
2
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
3
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
4
Der Market Maven in Deutschland : ein Diffusionsagent für Marktinformationen
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10001468005
Saved in:
5
Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
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