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~person:"Walsh, Gianfranco"
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Konsumentenverhalten
52
Consumer behaviour
51
Deutschland
13
Germany
13
Beziehungsmarketing
12
Relationship marketing
12
Marketing
8
Brand management
7
Markenführung
7
Customer satisfaction
6
E-commerce
6
Electronic Commerce
6
Kundenzufriedenheit
6
Marketing theory
6
Marketingtheorie
6
Decision under uncertainty
5
Entscheidung unter Unsicherheit
5
Market research
5
Marktforschung
5
Measurement
5
Messung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Cluster analysis
3
Clusteranalyse
3
Cognition
3
Cultural identity
3
Customer service
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Emotion
3
Information behaviour
3
Informationsverhalten
3
Innovation
3
Kognition
3
Kulturelle Identität
3
Kundenservice
3
Marketing management
3
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Article
49
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10
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49
Aufsatz in Zeitschrift
49
Case study
3
Fallstudie
3
Hochschulschrift
3
Lehrbuch
3
Textbook
3
Collection of articles of several authors
2
Collection of articles written by one author
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Sammlung
2
Aufgabensammlung
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Thesis
1
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Language
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English
36
German
23
Author
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Walsh, Gianfranco
Han, Heesup
123
Sheth, Jagdish N.
123
Belk, Russell W.
118
Grunert, Klaus G.
100
Huber, Frank
97
Mattila, Anna S.
97
Quisumbing, Agnes R.
91
Wrohlich, Katharina
90
Bauer, Hans H.
85
Gierl, Heribert
85
Lusk, Jayson L.
85
Phau, Ian
84
Tadajewski, Mark
84
Herrmann, Andreas
83
Wiedmann, Klaus-Peter
83
Usman, Osly
76
Bagozzi, Richard P.
73
Foxall, Gordon R.
73
Grewal, Dhruv
72
Khare, Arpita
70
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Asongu, Simplice
63
Verhoef, Peter C.
63
Wansink, Brian
63
Homburg, Christian
62
Blau, Francine D.
61
Paul, Justin
61
Chintagunta, Pradeep K.
57
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Hunt, Shelby D.
55
Ko, Eunju
55
Krishna, Aradhna
55
Laroche, Michel
55
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Institution
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Friedrich-Schiller-Universität Jena
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Published in...
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Marketing : ZFP ; journal of research and management
9
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
European management journal
4
Journal of marketing management : MM
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Lehrbuch
2
Psychology & marketing
2
Springer eBook Collection
2
Springer-Lehrbuch
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of markets and business systems
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of service research
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
Springer eBooks / Business and Economics
1
The journal of product & brand management
1
The journal of services marketing
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
58
USB Cologne (EcoSocSci)
1
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1
Wahrgenommene Kundendiskriminierung in Dienstleistungsunternehmen : Entwicklung eines Bezugsrahmens
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10003416144
Saved in:
2
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
3
Marketing : eine Einführung auf der Grundlage von Case Studies ; [extras im web]
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003785450
Saved in:
4
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2013
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010231603
Saved in:
5
Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10003485160
Saved in:
6
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3., überarbeitete und erweiterte Auflage
Buch Kapitel zum
Konsumentenverhalten
und zu spezifischen Marketingbereichen wie Dienstleistungs- und Online-Marketing. Das …
Persistent link: https://www.econbiz.de/10012402719
Saved in:
7
Environmental sustainability judgment and decision making : an analysis of firm decision makers' beliefs, point of sale product arrangements, and consumers' self-regulatory mechani...
Schwabe, Maria
-
2019
Persistent link: https://www.econbiz.de/10012137879
Saved in:
8
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
9
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
10
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
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