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Hybrid Offerings Sales Capability : Conceptualization, Scale Development and Validation
Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, … - In: British Journal of Management 33 (2021) 3, pp. 1560-1583
Persistent link: https://www.econbiz.de/10012633691
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Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, … - In: Journal of service research : JSR 21 (2018) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
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Die Messung des wahrgenommenen Kundennutzens : Replikation und Anwendung einer Skala
Walsh, Gianfranco; Kilian, Thomas; Buxel, Holger; … - In: Die Unternehmung : Swiss journal of business research … 63 (2009) 2, pp. 158-177
Persistent link: https://www.econbiz.de/10003841580
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Die Messung des wahrgenommenen Kundennutzens: Replikation und Anwendung einer Skala
Walsh, Gianfranco; Kilian, Thomas; Buxel, Holger; … - In: Die Unternehmung : Swiss journal of business research … 63 (2009) 2, pp. 158-177
Persistent link: https://www.econbiz.de/10008262869
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Identification and analysis of moderator variables: Investigating the customer satisfaction-loyalty link
Walsh, Gianfranco; Evanschitzky, Heiner; Wunderlich, Maren - In: European journal of marketing : EJM 42 (2008) 9, pp. 977-1004
Persistent link: https://www.econbiz.de/10008099724
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Hybrid offerings sales capability : conceptualization, scale development and validation
Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, … - In: British journal of management 33 (2022) 3, pp. 1560-1583
Persistent link: https://www.econbiz.de/10013331139