Narrow search
Showing 1 - 10 of 55
Cover Image
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Cover Image
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Cover Image
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Cover Image
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Cover Image
A segmentation of adolescent online users and shoppers
Hill, William W.; Beatty, Shraron E.; Walsh, Gianfranco - In: The journal of services marketing 27 (2013) 5, pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
Cover Image
Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David; Walsh, Gianfranco; Ruvio, Ayalla; Segev, Sigal - In: Journal of business research : JBR 82 (2018), pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
Cover Image
Die Messung des wahrgenommenen Kundennutzens : Replikation und Anwendung einer Skala
Walsh, Gianfranco; Kilian, Thomas; Buxel, Holger; … - In: Die Unternehmung : Swiss journal of business research … 63 (2009) 2, pp. 158-177
Persistent link: https://www.econbiz.de/10003841580
Cover Image
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank; Walsh, Gianfranco; Hammes, Eva Katharina - In: European management journal 37 (2019) 3, pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Cover Image
The direct and moderating influences of individual-level cultural values within web engagement : a multi-country analysis of a public information website
Shiu, Edward; Walsh, Gianfranco; Hassan, Louis M.; … - In: Journal of business research : JBR 68 (2015) 3, pp. 534-541
Persistent link: https://www.econbiz.de/10010496189