//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Walsh, Gianfranco"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cause-brand community : toward...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
52
Consumer behaviour
51
Social Web
17
Social web
17
Deutschland
13
Germany
13
Beziehungsmarketing
12
Relationship marketing
12
Electronic Commerce
9
Brand management
8
E-commerce
8
Markenführung
8
Marketing
8
Marketing management
6
Marketingmanagement
6
Measurement
6
Messung
6
Online-Marketing
6
Corporate reputation
5
Customer satisfaction
5
Decision under uncertainty
5
Entscheidung unter Unsicherheit
5
Firmenimage
5
Internet marketing
5
Kundenzufriedenheit
5
Market research
5
Marktforschung
5
Music industry
5
Musikwirtschaft
5
Viral marketing
5
Virales Marketing
5
Arbeitskräfte
4
Brand
4
Brand image
4
Cluster analysis
4
Clusteranalyse
4
Competence
4
Internet
4
Kompetenz
4
Markenartikel
4
more ...
less ...
Online availability
All
Undetermined
25
Free
1
Type of publication
All
Article
59
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Hochschulschrift
2
Aufgabensammlung
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
41
German
29
Undetermined
1
Author
All
Walsh, Gianfranco
Esch, Franz-Rudolf
163
Burmann, Christoph
156
Huber, Frank
148
Bauer, Hans H.
125
Belk, Russell W.
119
Han, Heesup
116
Herrmann, Andreas
105
Wiedmann, Klaus-Peter
105
Grunert, Klaus G.
101
Mattila, Anna S.
99
Baumgarth, Carsten
95
Phau, Ian
94
Gierl, Heribert
93
Melewar, T. C.
88
Bruhn, Manfred
85
Dwivedi, Yogesh Kumar
85
Lusk, Jayson L.
85
Sheth, Jagdish N.
81
Loureiro, Sandra Maria Correia
80
Usman, Osly
79
Keller, Kevin Lane
74
Foxall, Gordon R.
73
Grewal, Dhruv
73
Meffert, Heribert
72
Septianto, Felix
72
Bagozzi, Richard P.
71
Verhoef, Peter C.
71
Khare, Arpita
70
Paul, Justin
70
Rajagopal
70
Wansink, Brian
68
Agarwal, Sumit
67
Tomczak, Torsten
67
Ko, Eunju
66
Nayga, Rodolfo M.
66
Pelsmacker, Patrick de
65
Sattler, Henrik
65
Stavins, Joanna
65
Bang, Nguyen
64
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Marketing : ZFP ; journal of research and management
9
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of business research : JBR
6
European management journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Psychology & marketing
2
Springer eBook Collection
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Journal of vocational behavior
1
Schriftenreihe Marketing, Management
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
1
The journal of services marketing
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
more ...
less ...
Source
All
ECONIS (ZBW)
68
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
2
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
3
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Saved in:
4
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
5
Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
6
The relationship between health- and fitness-related social media use and consumers' disordered eating
Schünemeyer, Vivienne
;
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012389102
Saved in:
7
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
8
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
9
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
10
Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken
Schaarschmidt, Mario
(
ed.
);
Walsh, Gianfranco
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011982482
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->