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Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco; Wiedmann, Klaus-Peter; Frenzel, Tobias; … - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
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Gestern geklaut, heute gekauft? : eine Untersuchung zum Paradigmenwechsel unter Musikkonsumenten
Wiedmann, Klaus-Peter; Frenzel, Tobias; Walsh, Gianfranco; … - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001785104
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E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
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Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: International journal of internet marketing and … 6 (2010) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
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Enlisting online communicators in Web 2.0
Walsh, Gianfranco; Brach, Simon; Mitchell, Vincent-Wayne - In: E-entrepreneurship and ICT ventures : strategy, …, (pp. 137-148). 2010
Persistent link: https://www.econbiz.de/10003957216
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Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco - 2002 - 1. Auflage
Persistent link: https://www.econbiz.de/10001627882
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Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004754666
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Internet‐induced changes in consumer music procurement behavior: a German perspective
Walsh, Gianfranco; Mitchell, Vincent‐Wayne; Frenzel, … - In: Marketing Intelligence & Planning 21 (2003) 5, pp. 305-317
The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its … effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word … “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay …
Persistent link: https://www.econbiz.de/10014945880
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Measurement of attitude toward private labels: a replication and extension
Kilian, Thomas; Walsh, Gianfranco; Buxel, Holger - In: European retail research 22 (2008), pp. 69-85
Persistent link: https://www.econbiz.de/10003818167
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Customer reactions to emotional labor : the roles of employee acting strategies and customer detection accuracy
Groth, Markus; Hennig-Thurau, Thorsten; Walsh, Gianfranco - In: Academy of Management journal : AMJ 52 (2009) 5, pp. 958-974
Persistent link: https://www.econbiz.de/10003906453