Identifying, segmenting and profiling online communicators in an internet music context
Year of publication: |
2010
|
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Authors: | Walsh, Gianfranco ; Mitchell, Vincent-Wayne |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2010, 1, p. 41-64
|
Subject: | Musikwirtschaft | Music industry | Electronic Commerce | E-commerce | Social Web | Social web | Virales Marketing | Viral marketing | Clusteranalyse | Cluster analysis |
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