Enlisting online communicators in Web 2.0
Year of publication: |
2010
|
---|---|
Authors: | Walsh, Gianfranco ; Brach, Simon ; Mitchell, Vincent-Wayne |
Published in: |
E-entrepreneurship and ICT ventures : strategy, organization and technology. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61520-597-4. - 2010, p. 137-148
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Musikwirtschaft | Music industry |
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