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International marketing
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Walters, Peter G.
McCrea, Rod
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Walters, Peter
6
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3
Samiee, Saeed
2
Stimson, Robert
2
Whitla, Paul
2
Cheshire, Lynda
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Colvin, R. M.
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Juul, Monika
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Management international review : mir ; journal of international business
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing ; Vol. 2
1
Journal of business research : JBR
1
Journal of global marketing
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Thought leadership in advancing international business research
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ECONIS (ZBW)
10
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1
Global strategy in the international advertising industry
Walters, Peter G.
;
Whitla, Paul
;
Davies, Howard
- In:
International business review : the official journal of …
17
(
2008
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003730942
Saved in:
2
Adding value in global B2B supply chains : strategic directions and the role of the internet as a driver of competitive advantage
Walters, Peter G.
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003650426
Saved in:
3
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
4
Value creation in international electronic markets : a conceptual framework
Samiee, Saeed
;
Walters, Peter G.
;
Yip, Leslie S. C.
- In:
Thought leadership in advancing international business …
,
(pp. 79-103)
.
2008
Persistent link: https://www.econbiz.de/10003751198
Saved in:
5
A framework for export pricing decisions
Walters, Peter G.
- In:
Journal of global marketing
2
(
1989
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10001098430
Saved in:
6
US-USSR joint ventures : an examination of the early entrants
Nigh, Douglas
- In:
The Columbia journal of world business : publ. …
25
(
1990
)
4
,
pp. 20-27
Persistent link: https://www.econbiz.de/10001102605
Saved in:
7
Influence of firm size on export planning and performance
Samiee, Saeed
- In:
Journal of business research : JBR
20
(
1990
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10001087479
Saved in:
8
The internationalisation of Norwegian firms : a study of the UK experience
Juul, Monika
- In:
Management international review : mir ; journal of …
27
(
1987
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10001025708
Saved in:
9
International marketing in Chinese enterprises : some evidence from the PRC
Walters, Peter G.
- In:
Management international review : mir ; journal of …
35
(
1995
)
3
,
pp. 265-279
Persistent link: https://www.econbiz.de/10001185429
Saved in:
10
Global marketing management : a strategic perspective
Toyne, Brian
-
1989
Persistent link: https://www.econbiz.de/10013480692
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