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The interactive effects of sales force controls on salespeople behaviors and customer outcomes

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Advertiser risk taking, campaign originality, and campaign performance

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The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions

Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 109-120

Persistent link: https://www.econbiz.de/10008167907

The Interactive Effects of Sales Force Controls on Salespeople Behaviors and Customer Outcomes

Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: The journal of personal selling & sales management 32 (2012) 2, pp. 225-245

Persistent link: https://www.econbiz.de/10009970791

The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions

Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 109-121

Persistent link: https://www.econbiz.de/10009976378

Consumption attitudes and adoption of new consumer products: a contingency approach

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Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers

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Consumption attitudes and adoption of new consumer products: a contingency approach

Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: European Journal of Marketing 42 (2008) 1/2, pp. 238-254

Purpose – The purpose of this paper is to further current understanding of the relationship between consumption attitudes and new product adoption and how the relationship may be contingent upon consumers' other characteristics. Design/methodology/approach – Following a contingency...

Persistent link: https://www.econbiz.de/10014722469