Photos play a critical role in online shopping. To examine their impact on consumers, most previous studies rely on human assessments to develop measures for photos. Such an approach limits the number of dimensions and samples that can be investigated in one study. This study exploits...

Product photos are a very important part of product presentations in online shopping that directly aid consumers’ understanding of products. Previous studies have shown photo aesthetics matter to consumers. With the advances of image-processing and machine learning techniques, we are able to...