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Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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How B2B platform improves buyers' performance : insights into platform's substitution effect
Zhou, Liying; Mao, Hongyi; Zhao, Taiyang; Wang, Valerie … - In: Journal of business research : JBR 143 (2022), pp. 72-80
Persistent link: https://www.econbiz.de/10013194509
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Hustle for survival or bustle for revival : effects of Guanxi orientation and order of entry for China's electronic business ventures
Zhou, Liying; Niu, Yongge; Wang, Valerie Lynette; Tang, … - In: Industrial marketing management : the international … 93 (2021), pp. 370-381
Persistent link: https://www.econbiz.de/10012501914
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Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Zhou, Liying; Jin, Fei; Wu, Banggang; Wang, Xiaodong; … - In: European journal of marketing 56 (2022) 10, pp. 2677-2697
Persistent link: https://www.econbiz.de/10013457382
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Shared but unhappy? : detrimental effects of using shared products on psychological ownership and consumer happiness
Zhao, Taiyang; Lu, Yan; Wang, Valerie Lynette; Wu, Banggang - In: Journal of business research : JBR 169 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014468565