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Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media

Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55

Persistent link: https://www.econbiz.de/10012483620

Product placement in top-grossing Hollywood movies : 2001-2012

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 22 (2016) 6, pp. 835-852

Persistent link: https://www.econbiz.de/10011632069

The influence of dialogic engagement and prominence on visual product placement in virtual reality videos

Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502

Persistent link: https://www.econbiz.de/10012024000

Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations

Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574

Persistent link: https://www.econbiz.de/10011771418

Brand appearance in Chinese and American top-grossing commercial movies : a comparison

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556

Persistent link: https://www.econbiz.de/10011799274

Self-presentation and interactivity : luxury branding on social media

Wang, Ye; Chen, Huan - In: Journal of Product & Brand Management 30 (2020) 5, pp. 656-670

Purpose: This paper aims to examine the influence of different self-presentation strategies (cultural, personal and informational posts) and interactivity on luxury brands’ social media advertising. Design/methodology/approach: Three pre-tests and a main experiment collected responses from...

Persistent link: https://www.econbiz.de/10012278859