Across two studies, we demonstrate that depictions of food with implied motion enhance food appeal. This effect is … mediated by perceived food freshness. We argue that this effect is due to an overextension of a primitive association between … motion and freshness. Implications for promoting healthier food consumption are discussed …

Background: Past research has shown that promotional messages such as food advertising influence food consumption …. However, what has gone largely unexplored is the effect of exercise advertising on food intake. This study experimentally … tested the effects of exposure to exercise commercials on food intake at a lunch meal as compared to the effects of control …

Food marketing brings together the producer and consumer. It is responsible for the chain of activities that brings … food from the “farm gate to the plate.” While farmer markets are one way that this can occur, more highly processed foods … adds various ingredients, bakes, packages, and ships it to warehouses that distribute it to grocery stores and to food …

Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional …. Descriptive labels might add a positive halo to a food, or they might unfairly raise expectations that lead to disappointment. In … how descriptive labels influence post-consumption evaluations of a food. After providing a brief theoretical overview of …

In this era of increasing obesity and increasing threats of legislation and regulation of food marketing practices …, regulatory agencies have pointedly asked how “low-fat” nutrition claims may influence food consumption. The authors develop and … test a framework that contends that low-fat nutrition labels increase food intake by (1) increasing perceptions of the …