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How and why package size influences usage volume
Wansink, Brian - 1994
Persistent link: https://www.econbiz.de/10000888163
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Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.; Wansink, Brian - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 52-58
Persistent link: https://www.econbiz.de/10009511629
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Slim by design or by willpower? : replies to Hermand and Polivy and to Roberto, Pomeranz, and Fisher
Wansink, Brian; Chandon, Pierre - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 446-451
Persistent link: https://www.econbiz.de/10010403172
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How and why package's size influences usage volume
Wansink, Brian - 1995
Persistent link: https://www.econbiz.de/10000902066
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Making it part of the package : edible packaging is more acceptable to young consumers when it is integrated with food
Cheek, Kristin Aldred; Wansink, Brian - In: Journal of food products marketing 23 (2017) 6, pp. 723-732
Persistent link: https://www.econbiz.de/10011799750